Pronghorn Initiative Holdings, LLC
Effective Date: September 1, 2026
1.1 Your access to and use of this site (the "Service") is subject to all applicable laws and regulations which apply to this site, to the Internet and/or to the World Wide Web, as well as these terms and conditions ("Terms"). Your accessing of this site and/or your use of this site constitutes acceptance of these Terms without reservation, limitation or qualification.
1.2 You may not use this site if any of the following conditions apply to you: You are not of legal drinking age in the jurisdiction from which you are accessing this site ("Your Jurisdiction"); it is otherwise illegal in Your Jurisdiction for you to access, view and/or use this site; or the consumption, use, advertising or promotion of alcohol and/or alcoholic beverages is illegal in Your Jurisdiction. If any of these conditions apply to you, please leave this site immediately. If you do not leave this site, then you will be deemed for all purposes to have represented that none of these conditions apply to you.
1.3 This site is maintained exclusively for the personal, non-commercial use and information of persons residing in jurisdictions where the consumption and use of alcohol is permitted and who are of legal age for the consumption of alcohol in those jurisdictions. You must be 21 years of age or older to use this site.
1.4 Pronghorn strives for accuracy, and the information posted by Pronghorn on this site is believed to be accurate when posted, but is not warranted or represented in any way to be error-free or uninterrupted. It is suggested that you verify any important information before relying on it, and any use or reliance on such information is at your own risk. Your access and/or use of this site is strictly on an "as is" basis, and you must not assume that this site will be error free or that it will operate without interruption or as intended.
1.5 Pronghorn reserves the right to alter, update, add to and/or revise these Terms at any time and from time to time. Any such alteration, update, addition or revision will be effective immediately upon its posting to this site. You are responsible for periodically reviewing these Terms.
1.6 You agree not to: use this site in any way that violates any applicable law or regulation, including alcohol beverage laws and advertising regulations; promote alcohol to, or make alcohol available to, anyone under the legal drinking age; use any robot, spider, scraper or other automated means to access the site or collect content from it; attempt to gain unauthorized access to, interfere with, damage or disrupt the site, its servers or any connected network; introduce any virus, trojan, worm or other malicious material; impersonate Pronghorn, a Pronghorn employee or any other person or entity; or use the site in any manner that could disable, overburden, damage or impair it, or interfere with any other party's use of the site.
Please enjoy our brands responsibly. Drink Responsibly. 21+
2.1 All registered trademarks are used under license by Pronghorn. All references on this site to "Pronghorn" are references to the owner and/or licensee(s) of such trademarks in the United States, and all rights in respect of all of such trademarks are reserved.
2.2 Unless otherwise noted or provided in these Terms or in the text on the site, everything you see or read on this site is the property of Pronghorn, including all copyrights, trademarks, service marks, logos, designs and other intellectual property ("Business IP"). You agree that Pronghorn owns all right, title and interest in and to the Business IP and that you will not use the Business IP for any unlawful or infringing purpose. You agree not to reproduce or distribute the Business IP or any derivative works in any way, including but not limited to electronically or via registration of any new trademarks, trade names, service marks, or Uniform Resource Locators (URLs), without prior express written permission from Pronghorn. The unauthorized reproduction, distribution, or creation of derivative works from any Business IP or other site content is strictly prohibited. The site may contain content owned by third parties, including the names, logos and marks of spirits brands featured on the site, and Pronghorn hereby disclaims any responsibility for potential infringement of such rights. Pronghorn neither warrants nor represents that your use of materials displayed on or downloaded from this site will not infringe rights of third parties not owned by or affiliated with Pronghorn.
2.3 Nothing contained on this site should be construed as granting, by implication, estoppel or otherwise, any license or right to use any Business IP displayed on this site without the prior written permission of Pronghorn or any third party that may own any such item displayed on the site. Your use of any of the Business IP displayed on this site and any other content on this site is strictly prohibited except only and to the limited extent expressly permitted in these Terms. Pronghorn will aggressively enforce its intellectual property rights to the fullest extent of the law, should you breach any of these Terms.
3.1 Any communication or material you transmit to Pronghorn or through this site by electronic mail or otherwise, including any data, questions, comments, suggestions or the like (all of which are collectively called "Submissions"), is and will be treated as non-confidential and non-proprietary. Any Submissions you transmit or post become the property of Pronghorn and its affiliates and may be used, modified, and exploited for any purpose including, but not limited to, reproduction, disclosure, transmission, publication, broadcast, posting and other exploitation in any way, whether for commercial gain or otherwise and with or without your name associated with the material, at Pronghorn's election. Pronghorn is free to use any ideas, concepts, know-how, or techniques contained in any Submission for any purpose whatsoever including, but not limited to, developing, manufacturing and marketing products and services using such information. In that regard, by transmitting any Submission to Pronghorn, you will be deemed for all purposes to have assigned and transferred to Pronghorn all copyright, trademark and other intellectual property rights in and to the Submission and to have irrevocably waived and released all moral and/or personality rights in and to the Submission, and you acknowledge and agree that your submission of a form on this site will be deemed for all purposes to be your electronic signature to these Terms.
3.2 Without limiting the generality of section 3.1 above, you agree to sign and deliver to Pronghorn on demand all further documents and assurances that Pronghorn may request in connection with the assignments, transfers, releases and waivers contemplated by that section.
3.3 Pronghorn is not responsible for any Submissions which may be posted in any forum or news group accessible or operated through or by this site, and Pronghorn will have the right (but not the obligation) to remove from any such forum or news group anything which it sees fit to remove for any reason. You must not submit or otherwise publish through this site or through these forums or news groups anything which: defames, libels or invades the privacy of any person; is obscene, pornographic, abusive or threatening; infringes on any intellectual property or other rights of any person or entity, including without limitation copyrights and trademarks; violates any law; advocates or describes any illegal activity; or advertises or solicits funds for goods or services.
3.4 Email. By submitting your email address through our newsletter signup or other forms on this site, you consent to receive marketing and informational communications from Pronghorn about our brands, programming and activities. You may unsubscribe at any time using the link in any message or by emailing admin@pronghorn.co.
3.5 SMS Terms. If you provide your mobile number and affirmatively opt in, Pronghorn may offer a recurring promotional text program with news, offers and events. You must be 21 or older to enroll. Message frequency varies. Message and data rates may apply. Reply HELP for help or STOP to cancel at any time. Consent is not a condition of purchase. Carriers are not liable for delayed or undelivered messages. See our Privacy Policy at pronghorn.co/privacy-policy. Questions: admin@pronghorn.co.
4.1 Products displayed in our online shop are sold and fulfilled through BottleNexus and its licensed retail and fulfillment partners, not directly by Pronghorn. When you make a purchase, you are transacting with those third parties, and your purchase is subject to their terms of sale, privacy policies, shipping policies and return policies.
4.2 You acknowledge that: all purchasers must be 21 years of age or older, and a valid government-issued photo ID showing proof of age is required at delivery; shipments cannot be delivered to anyone under 21, and an adult signature is required; alcohol shipping is restricted or prohibited in certain states and jurisdictions, and availability depends on your delivery address and applicable law; product availability, pricing and promotions are set by the fulfilling retailer and are subject to change; and title to alcohol products passes to the purchaser in the state of the licensed retailer.
4.3 Pronghorn is not the seller of record for alcohol products and does not ship alcohol. Questions about an order, including shipping, delivery, cancellations and returns, should be directed to the fulfilling retailer or to BottleNexus.
5.1 Our job board is hosted and operated by ForceBrands. Listings include roles at Pronghorn and at third-party employers, including portfolio companies and partner organizations. Pronghorn does not control, verify, endorse or guarantee the accuracy of listings posted by third-party employers, and is not a party to any employment relationship arising from them. Your use of the job board is subject to ForceBrands' terms and privacy policy.
5.2 Information on this site about Spirits Prep and other Pronghorn programming is provided for general informational purposes. Program details, curriculum, dates, costs and eligibility are subject to change. Submitting interest does not guarantee admission, participation, certification, employment or any particular outcome. Participation is governed by separate program terms provided at the time of enrollment.
5.3 Nothing on this site constitutes an offer of employment or a guarantee of employment, placement or career advancement.
6.1 Information on this site about Pronghorn's portfolio, investments and partner brands is provided for general informational purposes only. Pronghorn holds a position in a number of spirits brands and separately operates Edmond's Honor Bourbon.
6.2 Nothing on this site constitutes an offer to sell, or a solicitation of an offer to buy, any security, or investment, financial, legal, tax or accounting advice. Any such offer would be made only through definitive offering documents to eligible investors, in accordance with applicable securities laws.
6.3 Statements on this site about future plans, expectations or performance are forward-looking and subject to risks and uncertainties. Past performance is not indicative of future results.
7.1 This site contains links to and embedded content from third-party websites and services, including our job board, our shop, brand websites and social media platforms. These links and embeds are provided for your convenience.
7.2 Pronghorn does not control and is not responsible for the content, products, services, privacy practices or availability of any third-party site or service. Including a link or embed does not imply endorsement. Accessing a third-party site is at your own risk and subject to that site's terms and policies.
8.1 THE SITE AND ITS SERVICES ARE PROVIDED "AS IS" WITHOUT ANY WARRANTIES, EXPRESS OR IMPLIED. UNDER NO CIRCUMSTANCES WILL PRONGHORN BE LIABLE TO YOU FOR ANY LOSS OR DAMAGES OF ANY KIND (INCLUDING, WITHOUT LIMITATION, FOR ANY DIRECT, INDIRECT, ECONOMIC, EXEMPLARY, SPECIAL, PUNITIVE, INCIDENTAL OR CONSEQUENTIAL LOSSES OR DAMAGES) THAT ARE DIRECTLY OR INDIRECTLY RELATED TO: (A) OUR WEBSITES OR SERVICES; (B) YOUR USE OF, INABILITY TO USE, OR THE PERFORMANCE OF OUR WEBSITE OR SERVICES; (C) ANY ACTION TAKEN IN CONNECTION WITH AN INVESTIGATION BY US OR LAW ENFORCEMENT AUTHORITIES REGARDING YOUR OR ANY OTHER PARTY'S USE OF THE WEBSITE OR SERVICES; (D) ANY ACTION TAKEN IN CONNECTION WITH COPYRIGHT OR OTHER INTELLECTUAL PROPERTY OWNERS; (E) ANY ERRORS OR OMISSIONS IN THE OPERATION OF THE SERVICES; OR (F) ANY DAMAGE TO ANY USER'S COMPUTER, MOBILE DEVICE, OR OTHER EQUIPMENT OR TECHNOLOGY INCLUDING, WITHOUT LIMITATION, DAMAGE FROM ANY SECURITY BREACH OR FROM ANY VIRUS, BUGS, TAMPERING, FRAUD, ERROR, OMISSION, INTERRUPTION, DEFECT, DELAY IN OPERATION OR TRANSMISSION, COMPUTER LINE OR NETWORK FAILURE OR ANY OTHER TECHNICAL OR OTHER MALFUNCTION, INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOST PROFITS, LOSS OF GOODWILL, LOSS OF DATA, WORK STOPPAGE, ACCURACY OF RESULTS, OR COMPUTER FAILURE OR MALFUNCTION, EVEN IF FORESEEABLE OR EVEN IF THE PARTIES HAVE BEEN ADVISED OF OR SHOULD HAVE KNOWN OF THE POSSIBILITY OF SUCH DAMAGES, WHETHER IN AN ACTION OF CONTRACT, STRICT LIABILITY OR TORT (INCLUDING, WITHOUT LIMITATION, WHETHER CAUSED IN WHOLE OR IN PART BY NEGLIGENCE, ACTS OF GOD, TELECOMMUNICATIONS FAILURE, OR THEFT OR DESTRUCTION OF THE SERVICE).
8.2 IN NO EVENT WILL PRONGHORN BE LIABLE TO YOU OR ANYONE ELSE FOR LOSS, DAMAGE OR INJURY, INCLUDING, WITHOUT LIMITATION, DEATH OR PERSONAL INJURY. SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU. IN NO EVENT WILL PRONGHORN'S TOTAL LIABILITY TO YOU FOR ALL DAMAGES, LOSSES OR CAUSES OF ACTION EXCEED ONE HUNDRED U.S. DOLLARS (US $100).
8.3 YOU AGREE THAT IN THE EVENT YOU INCUR ANY DAMAGES, LOSSES OR INJURIES THAT ARISE OUT OF OUR ACTS OR OMISSIONS, THE DAMAGES, IF ANY, CAUSED TO YOU ARE NOT IRREPARABLE OR SUFFICIENT TO ENTITLE YOU TO AN INJUNCTION PREVENTING ANY EXPLOITATION OF ANY WEB SITE, SERVICE, PROPERTY, PRODUCT OR OTHER CONTENT OWNED OR CONTROLLED BY US, AND YOU WILL HAVE NO RIGHTS TO ENJOIN OR RESTRAIN THE DEVELOPMENT, PRODUCTION, DISTRIBUTION, ADVERTISING, EXHIBITION OR EXPLOITATION OF ANY WEB SITE, PROPERTY, PRODUCT, SERVICE, OR OTHER CONTENT OWNED OR CONTROLLED BY PRONGHORN. BY ACCESSING THE SERVICES, YOU UNDERSTAND THAT YOU MAY BE WAIVING RIGHTS WITH RESPECT TO CLAIMS THAT ARE AT THIS TIME UNKNOWN OR UNSUSPECTED.
9.1 You hereby agree to indemnify, defend, and hold harmless Pronghorn, its affiliates, officers, directors, employees, agents, licensors, and any third-party service providers from and against any and all claims, actions, demands, liabilities, losses, damages, judgments, settlements, costs, and expenses, including without limitation reasonable attorneys' fees and costs, arising out of or related to (i) your use of the website; (ii) any Submissions you submit, post, or transmit through the website; (iii) your violation of these Terms; (iv) your violation of any rights of another person or entity, including without limitation any intellectual property, privacy, publicity, or proprietary rights; (v) your breach of any representation, warranty, covenant, or obligation set forth in these Terms; or (vi) any other party's access and use of the website with your unique username, password, or other appropriate security code.
9.2 You agree to cooperate fully with Pronghorn in the defense of any claim that is the subject of your obligations hereunder. Pronghorn reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, and you shall not in any event settle any such matter without the prior written consent of Pronghorn.
9.3 This indemnification obligation will survive the termination or expiration of these Terms and your use of the website. You acknowledge and agree that your indemnification obligations set forth herein are broad and are intended to protect Pronghorn, its affiliates, officers, directors, employees, agents, licensors, and third-party service providers to the fullest extent permitted by law.
10.1 These Terms and any dispute arising out of or relating to them or this site are governed by the laws of the State of Georgia, without regard to its conflict of law provisions.
10.2 You agree that any legal action or proceeding arising out of or relating to these Terms or this site will be brought exclusively in the state or federal courts located in Fulton County, Georgia, and you consent to the personal jurisdiction of those courts and waive any objection to venue.
10.3 Any cause of action you may have arising out of or relating to this site must be commenced within one (1) year after the claim arises, or it is permanently barred.
11.1 Termination. Pronghorn may suspend or terminate your access to this site at any time, with or without notice, for any reason, including if we believe you have violated these Terms. Sections that by their nature should survive termination — including Intellectual Property, Submissions, Limitation of Liability, Indemnification, and Governing Law — will survive.
11.2 Severability. If any provision of these Terms is held to be invalid, illegal or unenforceable, that provision will be eliminated or limited to the minimum extent necessary, and the remaining provisions will continue in full force and effect.
11.3 Entire agreement. These Terms, together with our Privacy Policy, constitute the entire agreement between you and Pronghorn regarding this site and supersede all prior understandings on that subject.
11.4 No waiver. Pronghorn's failure to enforce any right or provision of these Terms will not be considered a waiver of that right or provision.
Questions about these Terms and Conditions:
Pronghorn Initiative Holdings, LLC
Email: admin@pronghorn.co
Phone: +1 (770) 284-4011
Mail: 6000 Avalon Boulevard, Suite 220, Alpharetta, GA 30009
