Pronghorn is a standalone business dedicated to cultivating the next generation of Black founders, executive leaders, and entrepreneurs in the Spirits industry.  

The spirits industry does not reflect the consumers it serves.

Black Americans drink spirits at an equal rate but are unequal members of the beverage industry.

12
%

of All Drinkers

7.8
%

of Labor Force

2
%

at Executive Level

ZERO

Brand Acquisitions

Pronghorn's mission

diversify the spirits industry by investing in Black executives, and entrepreneurs in a sustainable and scalable way by 2032

Employment

1,800

Leaders & future creators

to be recruited and retained in the industry

1,050

Participants

to be recruited and retained in the industry

entrepreneurship

57

spirits brands

invested in by Pronghorn

100

Self-sustaining Entrepreneurs

through a hybrid incubator/accelerator model

Progress

Commitments for hiring across the supplier tier through partnership with DISCUS & their dei committee

949 / 1800

Investments to date

4 / 57