FUELING THE PACE OF PROGRESS

We Are Pronghorn

We are Pronghorn—a stand-alone business dedicated to cultivating the next generation of diverse founders, executive leaders and entrepreneurs. Our initial aim is to apply industry-leading expertise while investing financial, individual and network capital to effectively support, grow and sustain Black-owned businesses in the spirits industry.

Image by Jeffery Erhunse

THE SITUATION WE FACE

Black Americans drink spirits at an equal rate but are unequal members of the beverage industry

OUR MISSION

Pronghorn seeks to create equity in the beverage alcohol industry by fueling industry participation and wealth amongst Black Americans through:

Investment & Supercharging

Pronghorn will invest in 57 brands over ten years and supercharge their growth through access to our knowledge, network and resources.

Bridge
Building

Pronghorn will partner with suppliers, retailers and distributors to gain commitments for 1,800 Black hires across the industry over ten years, and will build a pipeline of talent to fill those roles.

 

PRESS & MEDIA

Pronghorn in the News

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FORBES

Lobos 1707 CEO Dia Simms Is Leading A $2.4 Billion Diversity Plan In The Spirit Industry With Pronghorn

The Detroit News

Taste of Black Spirits event puts a spotlight on Black-owned brands

AFROTECH

Meet The Spirits Industry Vets Helping The Black Community Generate $2B In Economic Value In The U.S.

Buy Black Spirits

GET INVOLVED

Scale your business.Support our mission. Invest in impact.

Black Founders

Pronghorn is investing both capital and supercharging services to take your brand to the next level. See what Pronghorn can offer you, and visit our contact page to request more information and be considered. 

Investors

Our goal at Pronghorn is to help entrepreneurs turn their own ideas and visions into successful companies. We invest in our companies for the long haul and welcome anyone interested in investing in this mission. Contact us to learn more.

Partners

Success will rely on industry-wide participation. Pronghorn welcomes the partnership of suppliers, retailers, distributors and any organization that would like to drive the mission of diversification in the industry. Get in touch to learn more.

Press

Keep up-to-date with all the news about Pronghorn and the companies in our investment portfolio. If you’d like to cover Pronghorn, please review our media kit and get in touch.