Correct the Inequity Within the Beverage Alcohol Industry
Pronghorn is named for the second-fastest land mammal in the world. Only the cheetah is faster. However, the cheetah is a sprinter and can only sustain its speed for a few hundred yards. The pronghorn can sustain blazing speeds for miles. Like the Pronghorn, we recognize that this is a marathon. Not a sprint.
Pronghorn will create $2.4B in economic value through representation and investment
Leaders and Future Creators
through internships, mentorships, fellowships, careers and executive placements within the industry, fueled by a pipeline of talent and filled at suppliers, retailers and distributors.
self-sustaining entrepreneurs through a hybrid incubator/ accelerator model with angel, seed and accelerator investments in Black-owned brands.
participants recruited and retained in the industry.
Pronghorn will invest in
Black-owned spirits brands.
We are embarking on a journey. It is a bold journey, fueled by the desire to change the face of entrepreneurship by establishing a scalable template for diversifying the ecosystem of any industry.
We are Pronghorn—a stand-alone business dedicated to cultivating the next generation of diverse founders, executive leaders and entrepreneurs. Our initial aim is to apply industry-leading expertise while investing financial, individual and network capital to effectively support, grow and sustain Black-owned businesses in the spirits industry.
We will accomplish our goals by building a remarkable ecosystem of forward-thinking entrepreneurs and companies, who, like us, are collectively motivated to make the world better; more connected, more efficient, more equitable.
As our namesake suggests, we recognize that this journey is a marathon, not a sprint. At our very core, we understand that it takes endurance and foresight to manifest meaningful change. Success will not come from playing it safe. It will come from long-term, sustainable investment.
At Pronghorn, we firmly believe that courage sparks connection. And that the actions of a single person can improve entire communities and resound through generations.
Join us in taking the first steps to establishing a new path to generational wealth. Let’s accelerate, together.
Pronghorn was conceived in 2020 and launched in 2022 by co-founders and spirits industry veterans Dia Simms, Erin Harris, and Dan Sanborn.