Further, Faster.

Building the blueprint for a more profitable, inclusive spirits industry.

Pronghorn is the industry’s leading growth engine—investing in founders, accelerating talent, and recycling value back into the spirits ecosystem to drive long-term economic impact.

Content

Beyond the Bottle

A look at how talent, access, and opportunity are reshaping the future of the spirits industry.

Content

Distilled By the Glass

Short conversations at the intersection of spirits, business, and culture.

Featured Venue
Little Maven
New York, NY
Mixology

Cocktail of the Month

A weekly spotlight celebrating creative mixology across the Pronghorn portfolio.

In Focus

Black History Month

Black-founded brands aren’t a moment—they’re building the future of spirits.

In Focus

Women’s History Month

Supporting women-led brands driving long-term growth in spirits.

In Focus

Juneteenth

Juneteenth is a reminder that freedom includes access,
ownership, and the ability to build what lasts.

In Focus

Summer on the Vineyard

A summer built around great spirits and the moments they create.

In Focus

Preakness Stakes 2026

Celebrating legacy, speed, and the culture surrounding race day.

In Focus

Celebrating 250 Years of American Spirits

There’s nothing more American than the spirits made here at home —from Bourbon’s legacy to modern American Whiskey and Vodka.

Pronghorn In The News
The Big Idea

Diversity isn’t a program.
It’s a growth strategy.

For decades, the spirits industry has underserved the very consumers driving its growth. Pronghorn was built to change that — not through short-term initiatives, but through a scalable, repeatable model that delivers measurable economic returns.

We’re starting with spirits. But this template works anywhere.

By The Numbers

$428M

Economic impact delivered in 3 years

+18% ahead of plan

542+

Careers trained, hired, and accelerated

39

Brands invested in across whiskey, rum, tequila, gin, vodka & non-alcoholic

$24B

Our industry-wide
economic target

View the 2025 Impact Report →
Our partners

Trusted by leading spirits employers, distributors + institutions.