Our
Services

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Confident Businesswoman

Pronghorn will invest in 57 Black-owned spirits brands over the next ten years.  Founders of these brands will receive supercharging services, in addition to capital investment.

PRONGHORN ACCELERATOR

Supercharging Levers

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Consumer-led thinking is the heart of all brand marketing. By providing you with intelligent diagnostics, analysis, and assessments, we can produce compelling identities, clear briefs, unique plans, and engaging tactics.

Brand Marketing
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With Pronghorn, Founders will be able to build a route to market strategy that will optimize long term growth.

Sales & Route to Market
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Accessing the correct data enables the right decision. Pronghorn has partnered with the industry’s best-in-class data providers to provide our founders with insights and identify white space opportunities.

Data & Insights
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The success of a start-up relies on the effectiveness of the strategy it follows and the rigor with which it implements it. A business strategy offers a long-term picture that can help with short-term problems.

Business Strategy
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To access consumers, shoppers are needed.  By offering ways to stand out on the shelf or at the bar, developing motivating point-of-sale, engaging specific channels, or determining optimal price discounts, the trade marketing lever is designed to build distribution and trigger shopper consideration and purchases.

Trade Marketing
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Recognizing the importance of each component of the supply chain, Pronghorn will help you make decisions that improve efficiency and effectiveness at every major point within it. 

Supply Chain
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The industry is notoriously hard to understand.  Consultations from a law firm will be provided for all members, focusing on learnings from the due-diligence stage with suggestions on how best to prepare for the future.

Legal
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The success of a start-up relies on the effectiveness of the strategy it follows and the rigor with which it implements it. A business strategy offers a long-term picture that can help with short-term problems.

IT
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The digital landscape has shifted dramatically since the pandemic, in many ways to the benefit of early-stage brands. Leveraging digital, social and ecommerce you can effectively recruit, retain and retarget consumers to drive awareness, engagement and sales.

Digital & Ecommerce
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Whether developing a new formula, redesigning a label, or launching new packaging, the process of New Product Development can be daunting. 
Pronghorn can assist in strategic planning and has preferred partners at favorable rates to help implement complex plans.

New Product Development
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Developing a strong foundational skill set in finance enables business owners to build growth strategies, allocate funds, and maximize profitability as they manage their growing P&L into a sustainable business model.

Finance